The Spanish ambassador to Nigeria, Juan Sell has urged Nigerian music professionals and bands to take advantage of the forthcoming VIS A VIS music festival to project themselves on the international stage.
Sell, who said this Tuesday in Abuja, added that it is an opportunity for those that wish to make a career in music to be exposed internationally.
The VIS A VIS show in Nigeria is the 12th in the series across the African continent.
The objective of the VIS A VIS project is the internationaization of African music. Its main goal is to open up platforms and communication pathways between African artists and Spanish cultural agents.
In 2023, producers coming from the most important Spanish music festivals and Nigerian artists oriented to the international scene are invited to participate.
The music festival which comes up in Lagos is a collaboration of the Nigerian Tourism Development Authority (NTDA) and the Spanish Public Diplomacy Institution Casa África.
According to the Spanish ambassador, the music festival will create collaboration between Nigeria and Spain’s creative industry.
“Part of the benefit of participating in the music festival is that the winners will play in other music festivals in Spain as well as other immense benefits. It’s not only about the two winners,” he said.
For his part, the Director General of the NTDA, Folorunsho Coker, stressed the potential of the Nigerian creative industry and opened up the industry to investors.
While saying that the music festival “marks the beginning of a socio-cultural relationship between Spain and Nigeria through music, Coker stressed that “the project will appeal to the international audience” by providing “opportunity for winners to play in Spain.”
It is expected that a delegation of Spanish producers will come to Nigeria to choose 2 out of a section of 12 groups in a 2-day concert in Lagos to perform in Spain at the spring-summer 2023 music festivals!