Mastercard Removes Name in Logo Makeover

0
28

Mastercard has taken the bold step of removing its name from its logo in a step that it says is inspired by the rise of digital banking and a future where there will be less reliance on card payments.

Chief marketing and communications officer Raja Rajamannar told the Wall Street Journal that the company underwent two years of research to ensure that its logo of two interlocking red and orange circles was familiar enough to consumers without words, thereby putting Mastercard in the same wordless branding category as the likes of Apple and Nike.

“Reinvention in the digital age calls for modern simplicity,” stated Rajamannar. “And with more than 80 percent of people spontaneously recognizing the Mastercard Symbol without the word ‘mastercard,’ we felt ready to take this next step into our brand evolution.”

LEAVE A REPLY